Business strategy analysis between men and women leaders in the textile industry

• Main Authors: Mrkobrada Marija, Čolović Gordana, Stojanović Olga
• Format: Article
• Language: English
• Published: Union of Textile Engineers and Technicians of Serbia, Belgrade 2021-01-01
• Series: Tekstilna industrija
• Subjects: business strategy; women leaders; men leaders; textile industry
• Online Access: https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2021/0040-23892101058M.pdf

The main goal of this paper is to determine the differences in business strategy between male and female leaders and the dominant leadership style in the textile industry. The research was conducted during June and July 2020. The subject of the research is the analysis of the business strategy between men and women leaders in the textile industry in Serbia. The subjects were women and men leaders of companies in the field of textile industry in Serbia. Starting from the definitions of leadership and characteristics of leaders, the questionnaire was compiled to collect data on the opinion of respondents on the topic of differences in business strategy. The obtained results confirm the assumption that there are differences in business strategy between men and women leaders in the textile industry, which can contribute to companies to strengthen and improve their market position through gender diversity in top management.