Implementing relational marketing in a coffee selling company in Baja California
The aim of this investigation is to propose a relationship marketing process in a coffee selling company in Baja California as a case study. First, relationship marketing is conceptualized and its contribution to the creation of value in organizations is analyzed; moreover, empirical studies from va...
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| Format: | Article |
| Language: | Spanish |
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El Colegio de Sonora
2018-01-01
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| Series: | Región y Sociedad |
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| Online Access: | https://regionysociedad.colson.edu.mx:8086/index.php/rys/article/view/392/1168 |