Communicating seduction. Luxury fashion advertisements in video campaigns
This study examines the different themes of communication that take place in video ad campaigns deriving from the French luxury fashion houses Louis Vuitton, Dior, Chanel, Cartier and Hermès. By using semiology as a method we were able to recognize the themes of adventure, seduction, love and play i...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Seismo Verlag
2019-05-01
|
| Series: | Studies in Communication Sciences |
| Subjects: |