Customer Complaints Analysis Using Text Mining and Outcome-Driven Innovation Method for Market-Oriented Product Development
The rapid increase in the quantity of customer data has promoted the necessity to analyse these data. Recent progress in text mining has enabled analysis of unstructured text data such as customer suggestions, customer complaints and customer feedback. Much research has been attempted to use insight...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-12-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2071-1050/11/1/40 |