The Importance of Visual Merchandising in Communicating the Corporate Identity of Retail Stores
In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising. Ries (2012) asserts that aesthetics within the retail environmen...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2021-09-01
|
| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_136943.html |