Internal Marketing Activities in Educational Hospitals of Yazd, Iran

Background: Internal marketing is defined as "the process of attracting, developing, motivating, and retaining the qualified employees through job-products that satisfy their needs". Internal marketing practices in hospital make a positive work environment, which in turn, leads to the prov...

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Bibliographic Details
Main Authors: Shekoofeh Sadat Momahhed, Mohammad Amin Bahrami, Omid Barati, Maryam Moeini
Format: Article
Published: Shahid Sadoughi University of Medical Sciences 2019-12-01
Series:Journal of Evidence Based Health Policy, Management & Economics
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