Internal Marketing Activities in Educational Hospitals of Yazd, Iran
Background: Internal marketing is defined as "the process of attracting, developing, motivating, and retaining the qualified employees through job-products that satisfy their needs". Internal marketing practices in hospital make a positive work environment, which in turn, leads to the prov...
|Main Authors:||, , ,|
Shahid Sadoughi University of Medical Sciences
|Series:||Journal of Evidence Based Health Policy, Management & Economics|