Internal Marketing Activities in Educational Hospitals of Yazd, Iran
Background: Internal marketing is defined as "the process of attracting, developing, motivating, and retaining the qualified employees through job-products that satisfy their needs". Internal marketing practices in hospital make a positive work environment, which in turn, leads to the prov...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shahid Sadoughi University of Medical Sciences
2019-12-01
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| Series: | Journal of Evidence Based Health Policy, Management & Economics |
| Subjects: | |
| Online Access: | http://jebhpme.ssu.ac.ir/article-1-250-en.html |