PRODUCTIVE TYPES OF SEMIOTIC CODES IN UKRAINIAN COMMERCIAL TV ADVERTISING
The article deals with the identification of semіotic codes in Ukrainian commercial television advertising.The author writes that today lingvosemiotic study are popular. Domestic and foreign scholars pay attention to the coded expression of advertising content, because advertising is a message from...
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| Format: | Article |
| Language: | Bulgarian |
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Odessa I. I. Mechnykov National University
2016-03-01
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| Series: | Записки з українського мовознавства |
| Subjects: | |
| Online Access: | http://zum.onu.edu.ua/article/view/130082 |