IS THE PRICE RIGHT? PRICING FOR LONG TERM PROFITABILITY
The way how we choose our pricing strategy has a significant impact on company’s success. Nowadays companies more and more adopt a new way of thinking in pricing, namely pricing for a long term period in order to bring higher profitability, to build an efficient pricing strategy. Marketers have only...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2007-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2007/2007-22.pdf |