The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing

Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage. This study aimed at investigating the role of improving services quality on hospital brand prefe...

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Bibliographic Details
Main Authors: Morteza Maleki, Amin Kohyari haghighat, Ali Kohyari haghighat
Format: Article
Language:fas
Published: Tehran University of Medical Sciences 2017-01-01
Series:بیمارستان
Subjects:
Online Access:http://jhosp.tums.ac.ir/article-1-5632-en.html