The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing
Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage. This study aimed at investigating the role of improving services quality on hospital brand prefe...
Main Authors: | , , |
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Format: | Article |
Language: | fas |
Published: |
Tehran University of Medical Sciences
2017-01-01
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Series: | بیمارستان |
Subjects: | |
Online Access: | http://jhosp.tums.ac.ir/article-1-5632-en.html |