CORPORATE REBRANDING FRAMEWORK BY CGV CINEMAS (CORPORATE REBRANDING FRAMEWORK OLEH CGV CINEMAS)
Abstract. The purpose of research are to determine the stages of analysis, planning and eval-uation of corporate rebranding framework of CGV Blitz to be CGV Cinemas. This research uses descriptive method with qualitative data type. Data collection method used in this research is in-terview, observat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Pendidikan Indonesia
2018-08-01
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| Series: | Edutech |
| Subjects: | |
| Online Access: | http://ejournal.upi.edu/index.php/edutech/article/view/12249 |