CLASSICAL MEDIA RELATIONS AND NEW MEDIA RELATIONS IN SPORT
Media relations in sport mean maintenance of networks and positive relationships with people in the media to obtain positive media exposure for a sport product (informal and formal information sessions with media representatives). Because of the pervasive influence the media has on marketing success...
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Format: | Article |
Language: | English |
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Romanian Foundation for Business Intelligence
2014-06-01
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Series: | SEA: Practical Application of Science |
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Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_4_9.pdf
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