CLASSICAL MEDIA RELATIONS AND NEW MEDIA RELATIONS IN SPORT

Media relations in sport mean maintenance of networks and positive relationships with people in the media to obtain positive media exposure for a sport product (informal and formal information sessions with media representatives). Because of the pervasive influence the media has on marketing success...

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Bibliographic Details
Main Author: Alexandru Lucian MIHAI
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2014-06-01
Series:SEA: Practical Application of Science
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/SPAS_4_9.pdf