Designing Customer Relationship Management Model in Hospital

Background: Customer relationship management is a modern marketing concept which is also considered as a successful business strategy. The present study aimed to design a customer relationship management model in the hospital. Methods: The study is an applied research performed in 2 phases of 1) tex...

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Bibliographic Details
Main Authors: Mohammad Abbaszadeh, Roohollah Askari, Morad Alizadeh, Mohammad Amin Bahrami
Format: Article
Language:fas
Published: Shahid Sadoughi University of Medical Sciences 2017-09-01
Series:Rāhburdhā-yi Mudīriyyat dar Niẓām-i Salāmat
Subjects:
Online Access:http://mshsj.ssu.ac.ir/browse.php?a_code=A-10-1-13&slc_lang=en&sid=1