Managing Service Quality to Gain Competitive Advantage in Retail Environment

There are dynamic changes occurring at the retail sale market. There is less emphasized maneuvring space for differentiation. The retailers offer similar assortment of the products with similar prices and quality. This opens more space for differentiation based on providing excellent services. The p...

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Bibliographic Details
Main Author: Sandra Jelcic
Format: Article
Published: UIKTEN 2014-05-01
Series:TEM Journal
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