Managing Service Quality to Gain Competitive Advantage in Retail Environment
There are dynamic changes occurring at the retail sale market. There is less emphasized maneuvring space for differentiation. The retailers offer similar assortment of the products with similar prices and quality. This opens more space for differentiation based on providing excellent services. The p...
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| Format: | Article |
| Language: | English |
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UIKTEN
2014-05-01
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| Series: | TEM Journal |
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| Online Access: | http://www.temjournal.com/documents/vol3no2/13/Managing%20Service%20Quality%20to%20Gain%20Competitive%20Advantage%20in%20Retail%20Environment.pdf |