Digital transformations of service marketing: theoretical fundamentals and directions

Digital transformations of service marketing: theoretical fundamentals and directions

The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The in...

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Bibliographic Details
Main Authors: Yury Radchenko, Viktoria Marenych, Olga Marchenko, Nadiya Kryvosheeva, Hanna Guzenko, Tamila Shcheblykina
Format: Article
Language:English
Published: PC Technology Center 2021-04-01
Series:ScienceRise
Subjects:
service marketing
marketing 4.0
digital transformations
cross-channel marketing communications
customer-focusing
Online Access:http://journal.eu-jr.eu/sciencerise/article/view/1787

Internet

http://journal.eu-jr.eu/sciencerise/article/view/1787

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