Strategic orientation, innovation and performance in new SMEs: the role of marketing

Although the important role that new SME have for economic development, the relationship among three key strategic orientations as Entrepreneurial orientation (EO), Market orientation (MO) and Learning orientation (LO) with innovation and new SME´s success has not been previously analyzed. Present s...

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Bibliographic Details
Main Authors: Jorge Gómez Villanueva, Joan Llonch Andreu, Josep Rialp Criado
Format: Article
Published: Universidad del País Vasco (UPV/EHU) 2010-12-01
Series:Management Letters/Cuadernos de Gestión
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