PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPERCAYAAN DAN LOYALITAS DONATUR DOMPET DHUAFA RIAU

This study aims to analyze the effect of promotion and service quality on the trust and loyalty of donors to perform Zakat, Infaq, and Alms in Dompet Dhuafa Riau. This research uses a quantitative approach with a survey method of 312 donors of Dompet Dhuafa Riau. The variable measurement uses a Like...

Full description

Bibliographic Details
Main Authors: Andrika Saputra, Alvi Furwanti Alwie, Any Widayatsari
Format: Article
Language:Indonesian
Published: Fakultas Dakwah dan Komunikasi 2020-07-01
Series:Jurnal Dakwah Risalah
Subjects:
Online Access:http://ejournal.uin-suska.ac.id/index.php/risalah/article/view/10040