Free newspaper: New product or innovation
Paper discuss a basic features of free newspaper or so-called 'free sheets' as popular product within printing media portfolio. From the marketing aspect that is no rare question if it is new product or innovation in the media landscape. Historical as well as technological issues regarding...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2008-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710802039V.pdf |