Service marketing, value co-creation and customer satisfaction in the airsoft industry: case of a technology-based firm
The main objective of the paper is to examine whether offering a co-creation opportunity as a part of service marketing strategy influences customer value creation and satisfaction in the airsoft industry. Our study uses a case study of a technology-based firm from the airsoft industry which operat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2018-07-01
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| Series: | Business, Management and Education |
| Subjects: | |
| Online Access: | http://journals.vgtu.lt/index.php/BME/article/view/2138 |