Exporting Culture: a Requirement for Competitive Internationalization*
his paper proposes a concept of “culture for internationalization” and “exporting culture” –a highly relevant concept for developing countries’ firms that are likely to follow a gradual internationalization process– based on the strong relationship binding the concept proposed to strategy and system...
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| Format: | Article |
| Language: | English |
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Universidad del Rosario
2005-06-01
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| Series: | Universidad y Empresa |
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| Online Access: | http://revistas.urosario.edu.co/index.php/empresa/article/view/1952 |