A case method for Sales and Operations Planning: a learning experience from Germany

Abstract Adequate preparation, learning, and training is required for Sales and Operations Planning (S&OP) to aid organizations in achieving the full expected benefits from its implementation. This paper presents a case method for S&OP and the learning experience of its application at the Un...

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Bibliographic Details
Main Authors: Luiz Felipe Scavarda, Bernd Hellingrath, Tobias Kreuter, Antonio Márcio Tavares Thomé, Marcelo Xavier Seeling, Jan-Hendrick Fischer, Raquel Mello
Format: Article
Language:English
Published: Associação Brasileira de Engenharia de Produção (ABEPRO)
Series:Production
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132017000200311&lng=en&tlng=en