Social Enterprise Compliance with Social Marketing Peculiarity
A challenging approach for social enterprise is considered the marketing approach. The profile of social enterprise raises the question whether or not this type of organization can comply with social marketing peculiarity. The reason for making this question is that a proper definition of marketing...
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| Format: | Article |
| Language: | English |
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Danubius University
2013-05-01
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| Series: | EIRP Proceedings |
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| Online Access: | http://proceedings.univ-danubius.ro/index.php/eirp/article/view/1455/1345 |