WHAT TAKES CONSUMERS TO DEVELOP BRAND ADVOCACY ON FACEBOOK
The role that social media is playing nowadays makes users' spreading electronic word-of-mouth much more easier. The present research aimed to determine the influence of brand attitude on brand advocacy. Previous research has shown that product performance, altruism (concern for helping others)...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2018-12-01
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| Series: | Network Intelligence Studies |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/NIS_12_7.pdf
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