Corporate Media Entrepreneurship in Public Service Broadcasts: An exploratory Study of IRIB use of External Innovations

Corporate Media Entrepreneurship in Public Service Broadcasts: An exploratory Study of IRIB use of External Innovations

In the age of Web 3.0 and abundance of user generated content, large media organizations are faced with the challenge of creativity. Their internal sources of creativity are limited and they face with many innovative ideas that are presented in social media freely and wide...

Full description

Bibliographic Details
Main Authors: Seyed Mehdi Sharifi, Datis Khajeheian, Kobra Samadi
Format: Article
Language:English
Published: Universidad EAFIT 2019-06-01
Series:AD-minister
Subjects:
media entrepreneurship
corporate media entrepreneurship
creativity
public service broadcast
public service media
efficient media markets
irib
Online Access:http://publicaciones.eafit.edu.co/index.php/administer/article/view/5841/4650

Similar Items

Similar Items