Measuring Creativity for Innovation Management

Identifying the extent and nature of the creativity of new products is a key for innovation management. The revised Creative Solution Diagnosis Scale (CSDS) is a 27-item scale based on a theoretical model of functional creativity, consisting of five main criteria: Relevance & Effectiveness, Prob...

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Bibliographic Details
Main Authors: David H Cropley, James C. Kaufman, Arthur J. Cropley
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2011-08-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:http://www.jotmi.org/index.php/GT/article/view/734
Description
Summary:Identifying the extent and nature of the creativity of new products is a key for innovation management. The revised Creative Solution Diagnosis Scale (CSDS) is a 27-item scale based on a theoretical model of functional creativity, consisting of five main criteria: Relevance & Effectiveness, Problematization, Propulsion, Elegance and Genesis. The CSDS offers potential for differentiated assessments of product creativity as part of the larger process of innovation. Non-expert judges rated a series of mousetrap designs using a 30-item version of the CSDS. Confirmatory factor analysis revealed a simple structure that corresponded closely to the a priori theoretical model of functional creativity. The untrained judges were able to use the scale with a high degree of reliability and internal consistency. The scale offers a tool for managing innovation, especially for stimulating creativity and diagnosing the creativity of products.
ISSN:0718-2724