Organic or popular brands—food perception engages distinct functional pathways. An fMRI study

Introduction: Organic food has become increasingly popular with consumers. People seem to recognize it as a valuable alternative to popular brands from conventional food producers. Still, the basis of such consumer behavior remains unclear, with the literature supporting motivations ranging from hea...

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Bibliographic Details
Main Authors: Kai Fehse, Fabian Simmank, Evgeny Gutyrchik, Anikó Sztrókay-Gaul
Format: Article
Language:English
Published: Taylor & Francis Group 2017-12-01
Series:Cogent Psychology
Subjects:
Online Access:http://dx.doi.org/10.1080/23311908.2017.1284392