Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness

Corporate social responsibility (CSR) in management domains is a well-known concept that links corporate interests and environmental/community values. CSR is considered a strategic policy that offers environmental and social competitive advantages. Organizations consider that CSR-based goodwill prov...

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Bibliographic Details
Main Authors: Qingyu Zhang, Sohail Ahmad
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Sustainability
Subjects:
CSR
Online Access:https://www.mdpi.com/2071-1050/13/8/4548