THE DISTRIBUTION NETWORK DEVELOPEMENT IN PRINT MEDIA
In this article, we identify the characteristics of the distribution networks in print media and the features ofmarketing in mass media, emphasising the attempts initiated by the press in the context of the financial crisis. Theresearch was conducted through a case study on regional newspaper,, Gaze...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2012-09-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2012-03/20_LOREDANA%20IORDACHE%20141-149.pdf |