Methodology for planning a successful store flyer campaign based on a case study from a Czech retail market
Research background: An essential part of marketing practice in contemporary food retail is the store flyer campaign, in which goods are offered at discounted prices. Even if it is not a new innovation in the field of sales promotion, its popularity does not decrease, and what’s more, in many countr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Economic Research
2018-12-01
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| Series: | Oeconomia Copernicana |
| Subjects: | |
| Online Access: | http://economic-research.pl/Journals/index.php/oc/article/view/1091 |