Factors Affecting Decisions To Choose Application Based Transportation

The existence of service application for ojek and call taxi is a solution for people who have difficulty using public transport due to its accessibility and point to point pick up service. This study aims to determine the factors that influence customer decisions in using application-based “Motorbik...

Full description

Bibliographic Details
Main Authors: Nur Elfi Husda, Nuramaliafitrah
Format: Article
Language:Indonesian
Published: Telkom University 2020-08-01
Series:Jurnal Manajemen Indonesia
Subjects:
Online Access:https://journals.telkomuniversity.ac.id/ijm/article/view/3202