Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"
Knjiga The Buying Brain: Secrets for Selling to the Subconscious Mind objavljena je 2010. godine, a izdavač je John Wiley & Sons, Inc., Hoboken, New Jersey, USA. Djelo sadrži 231 stranicu podijeljenu u 18 poglavlja poredanih tako da čitatelja postupno uvode u područje neuromarketinga. Autor zapo...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2011-12-01
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| Series: | Tržište |
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| Online Access: | http://hrcak.srce.hr/file/117338 |