USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
The emergence, development, problems, prospects and statistics of the use of voice assistants in interactive marketing communications have been considered. The use of voice assistants as an interface of interaction with electronic equipment is a new, dynamically developing trend, covering all sphere...
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| Format: | Article |
| Language: | Russian |
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Publishing House of the State University of Management
2020-07-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/2220 |