“All the good and nothing less”: Consumption of Luxury Goods among the bottom of the pyramid
The Brazilian middle class has undergone significant growth in recent years accounting for 52% of the population. Precisely because of this phenomenon, we became interested in this research that is focused on women living in Rio de Janeiro. Although there are many recent research in marketing about...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal do Rio de Janeiro
2013-04-01
|
| Series: | Revista Sociedade, Contabilidade e Gestão |
| Subjects: | |
| Online Access: | http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/ufrj/article/viewFile/1646/1467 |