Internal marketing and organisational performance of SMEs in the EDV industrial sector
Focusing on the industrial sector, this research aims to identify conditions for the implementation of internal marketing concepts among employees and its impact on the organisational performance. Only one study was found simultaneously integrating the two constructs. It concerned the cork processin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-03-01
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| Series: | Engineering Management in Production and Services |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/emj-2018-0005 |