PERSONAL BRANDING IN TEAM SPORTS MARKETING
Nowadays, there is almost no event, no advertisement, without a face of at least one famous person. The involvement of a consciously built personal brand in the promotion is almost inevitable, whether it be a medicine or eyewear brand, or a complete political party. Marketing also plays an increasin...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2020-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2020/n1/040.pdf |