Modelling effect of valuable resources on franchise outlet performance: Dynamic sensing capability as mediator
Background: Competitive advantage and superior firm performance depend on resources and dynamic capabilities. Aim: This study aims to provide insight into the franchising industry where research on the value-dynamic sensing capability-performance relationship as part of the resource-based theory (R...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2019-07-01
|
| Series: | South African Journal of Economic and Management Sciences |
| Subjects: | |
| Online Access: | https://sajems.org/index.php/sajems/article/view/2706 |