Factors affecting consumer’s purchase decision on interior decoration for living room in Ho Chi Minh City
The research examines factors affecting decisions to buy interior decoration in HCMC. These factors are tested by 275 customers to buy interior decoration in HCMC. The study uses a combination of Cronbach’s Alpha, EFA and Recurrent for defining main factors affecting decisions to buy interior decora...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-05-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/982 |