Consumer and retail perceptions of product failure: Who is responsible?
The purpose of this study was to compare consumers' and retailers' perceptions of product failure in particular types of product categories. An hypothesis relating to discrepancies between consumers and retailers with regard to causes of product failure, locus of blame, and actions for pre...
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| Format: | Article |
| Language: | English |
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AOSIS
1988-05-01
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| Series: | SA Journal of Industrial Psychology |
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| Online Access: | https://sajip.co.za/index.php/sajip/article/view/469 |