Corporate brands: what’s new?

Corporate brands: what’s new?

2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the context of recent scholarship is appraised. T...

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Bibliographic Details
Main Author: John M. T. Balmer
Format: Article
Language:English
Published: Centro de Estudos de Comunicação e Sociedade (CECS) 2012-12-01
Series:Comunicação e Sociedade
Subjects:
Corporate brands
brand architecture
corporate identity
Online Access:https://revistacomsoc.pt/article/view/1325

Internet

https://revistacomsoc.pt/article/view/1325

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