The multiple mediation roles of trust and satisfaction in the effect of perceived corporate social responsibility on loyalty

Purpose – This study aims at investigating the effect of corporate social responsibility perceptions of local people living in Diyarbakır on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this effect. Research methodology – Cronbach’s Alpha coefficie...

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Bibliographic Details
Main Authors: Abdullah Uslu, Halil İbrahim Şengün
Format: Article
Published: Vilnius Gediminas Technical University 2021-03-01
Series:Business, Management and Economics Engineering
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