A Conceptual Understanding of Organizational Identity in the Social Media Environment
Nonprofit organizations have increasingly adopted the use of social media over the last several years. This presents a myriad of challenges and opportunities in regards to organizational identity. This paper provides a conceptual understanding of identity as an entry point for nonprofit organization...
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| Format: | Article |
| Language: | English |
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Indiana University School of Social Work
2013-03-01
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| Series: | Advances in Social Work |
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| Online Access: | https://journals.iupui.edu/index.php/advancesinsocialwork/article/view/3739 |