The Role of Public Relations as A Management Function in Higher Education
Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Placement public relations at certain positions in managemen...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2018-01-01
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| Series: | SHS Web of Conferences |
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| Online Access: | https://doi.org/10.1051/shsconf/20184200031 |