Semiotic analysis of Indian television advertisements and its impact on consumers: an exploratory study
Everyday consumers are exposed to a huge and wide variety of advertisements. These advertisements fall into different categories of communication media such as television, print media e.g., magazines and newspapers, cinema or billboards, radio etc. Advertising now reaches far more people than it use...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2015-07-01
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Series: | Essachess |
Subjects: | |
Online Access: | http://www.essachess.com/index.php/jcs/article/view/266/320 |