Semiotic analysis of Indian television advertisements and its impact on consumers: an exploratory study

Everyday consumers are exposed to a huge and wide variety of advertisements. These advertisements fall into different categories of communication media such as television, print media e.g., magazines and newspapers, cinema or billboards, radio etc. Advertising now reaches far more people than it use...

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Bibliographic Details
Main Authors: Pooja SHARMA, Priya GUPTA
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2015-07-01
Series:Essachess
Subjects:
Online Access:http://www.essachess.com/index.php/jcs/article/view/266/320