Selection of a distribution channel using the integrated FUCOM-MARCOS model
The management of manufacturing companies faces a number of decisions, and one of the most important is the selection of distribution channels. A large number of these companies do not sell their products directly to end consumers. For this reason, there are marketing intermediaries between manufact...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Entrepreneurship, Belgrade
2020-01-01
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| Series: | International Review |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2020/2217-97392003080Q.pdf |