On the way: Hailing a taxi with a smartphone? A hybrid SEM-neural network approach

On the way: Hailing a taxi with a smartphone? A hybrid SEM-neural network approach

Undoubtedly, mobile taxi booking (MTB) services have resulted in a significant disruption to the lives of the general public. However, with a lot of firms offering the service in Malaysia, this will bring about confusion to users, especially in deciding which MTB service is the best for their usage....

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Bibliographic Details
Main Authors: Amos Junke Lau, Garry Wei-Han Tan, Xiu-Ming Loh, Lai-Ying Leong, Voon-Hsien Lee, Keng-Boon Ooi
Format: Article
Language:English
Published: Elsevier 2021-06-01
Series:Machine Learning with Applications
Subjects:
Sharing economy
Mobile taxi booking services
Mobile Technology Acceptance Model (MTAM)
Partial Least Squares-Structural Equation Modeling (PLS-SEM)
Artificial Neural Network (ANN)
Malaysia
Online Access:http://www.sciencedirect.com/science/article/pii/S2666827021000153

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http://www.sciencedirect.com/science/article/pii/S2666827021000153

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