Methodological Issues in Online Qualitative Consumer Behavior Research
The aim of this paper is to reveal and discuss the methodological issues related to online qualitative consumer behavior research. A number of methodological issues are examined, related with the online qualitative research on consumer in-store emotional experience implemented by the authors. It is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mykolas Romeris University
2014-03-01
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| Series: | Social Technologies |
| Subjects: | |
| Online Access: | https://www3.mruni.eu/ojs/social-technologies/article/view/1864 |