Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development
Along with the increasingly high level of digital media consumption, organizations’ expenditure on online promotional activities is constantly and dynamically growing. At the same time, together with the growing expenditures on digital promotion, it can be clearly seen that the effectiveness of acti...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-09-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/17/7138 |