The Influence of Ingredients, Halal Logo and Religiosity on the Consumer Purchase Intention at Kober Mie Setan Gresik

Food with unusual names has been increasing lately. It makes the Indonesian Ulema Council (MUI) of West Sumatra and the MUI of Regency/City on July 20, 2019 issued a fatwa that food or drink using the name setan (satan), iblis (devil), or neraka (hell) was haram. Therefore, not all popular and fast...

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Bibliographic Details
Main Authors: Veny Lidiawati, Tatik Suryani
Format: Article
Language:English
Published: International journal of multicultural and multireligious understanding 2020-03-01
Series:International Journal of Multicultural and Multireligious Understanding
Subjects:
Online Access:https://ijmmu.com/index.php/ijmmu/article/view/1482