The expedition sponsorship as an element of tourism management

Authors presented analysis of impact of sponsorship in contemporary tourism management. Based on case study of expedition on the K2 mountain pick, authors described process of gaining sponsors, creation of sponsoring strategy, change management caused by failure and finally successes of the whole pr...

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Bibliographic Details
Main Authors: Katarzyna Czaińska, Marek Datko
Format: Article
Language:English
Published: WSB University in Torun 2014-12-01
Series:Torun Business Review
Subjects:
Online Access:https://tbr.wsb.torun.pl/index.php/journal/article/view/257