KEYING AND ROLE PLAY IN BUSINESS ENCOUNTERS. SPATIAL, TEMPORAL, BEHAVIOR AND LANGUAGE CUES
This study proposes an approach business communication based on Erving Goffman’s theory of the relational dimension of meaning, according to which meaning is not attached to the communication process, but generated within the context (frame) of each specific interaction. This automatically involves...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2012-12-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | http://www.upet.ro/annals/economics/pdf/2012/part4/Dumbrava.pdf |