Influence of technology on regional brands in Czechia
This article aims to examine the effects of new technology on the purchase of regional brands in Czechia and draw conclusions that will help to adapt the brands to customer needs. Regional brands are a speciality of Central Europe, which emerged due to consumer dissatisfaction with low-quality of gl...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Engineering Management in Production and Services |
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| Online Access: | https://doi.org/10.2478/emj-2019-0036 |